Thursday, March 19, 2009

What are you talking about Willis?

The sears tower was the tallest building on earth for twenty six years. It is an icon for Chicago and the united states the birth place of the modern skyscraper. Now they are change the name of it to the Willis tower.The reason it is being renamed is for the new tenant that is an insurance broker based in London (yes, one of the great American icons will be named after a foreign company...lovely)They will be occupy most of the building and will have rights to the observation deck.

To me this is really lame. I do not think that the name should be changed and i do not think it can be changed now...well changed but not changed to people. When people think of the sears tower they get the image of the gigantic one hundred and ten story black steel building. It is engraved in my head the beauty and bruteness of the building. I feel that nobody will call it the Willis building yes they can change the name on it but they cannot change how people talk. It is our country tallest building and changing it's name is disrespectful.

But, their is no stopping it now :(

the Willis tower is the name

full story


  1. Ya well people in (at least in this generation) will probably still refer to it as the sears tower anyways.

  2. I had not heard about this. That is so stupid! I realize that buildings often get named after companies who put money into them, but to change the name ofa building that is so famous seems wrong to me. What a shame!

  3. Not going to change what I call it. I'll always say "I went to Sears Tower". No matter how often an iconic person or place goes through a name change, certain names just stick. Sears Tower will probably stick.

    ~Alyssa J.